Lesson 20

Lesson 20: 24-03-09

In this lesson we discussed the ways in which different magazine companies produce a wide variety of magazines which will suit the majority of readers. We looked at three main institutions which publish the different magazine's and researched their websites to see which would most suit our product itself.
We looked at Emap, ipc and Bauer. There websites showed a range of magazine styles from boating magazines to the music magazines themselves. IPC is said to reach approximately 70% of women and 50% of men within the UK. This is a great amount of our population and shows how this publisher has become a success by producing the wide range.
The website of IPC, http://www.ipcmedia.com/ shows the way they address their audiences, and the different magazines they produce.
Emap shows a different way to their publications, and doesn't show to be as successful as IPC productions. The website, http://www.emap.com/ also shows the different ways in which emap works, and tells us the different genre's of magazine's they produce.
Bauer was the last magazine publisher that we looked at in detail, and includes a variety of genres within their collection. http://www.bauer.co.uk/ again shows the variety of magazines, from Q and Kerrang! down to the magazine's such as Take a Break and Mother & Baby. This shows that these producers like to widen their audiences and supply the right magazine for the majority of our population. There shows to be magazines specifically aimed at men like FHM and Zoo, and also magazines aimed at only women, such as Heat and Grazia.

After thinking about my magazine product itself, I have decided that if I were to choose an institution in which to publish my magazine, I would most likely use IPC. This is because they show to have a wide collection of magazines with a very popular and high audience rate. There success is reflected through their website, and the collection of magazines show how they can compensate for every type of audience, whether it be from specific sports or TV magazines.