For my evaluation on my Music Video, I decided to use http://www.prezi.com/ .
This is a new website which we found useful, as it was more effective to use and I liked the idea of the paths rather than separate slides. Another positive aspect was that it is online so could be accessed easier than a normal powerpoint presentation through a URL.
The URL for my Prezi of my evaluation is:
http://prezi.com/bkdt-rla3s3a/a2-media-evaluation/
Wednesday, 28 April 2010
Monday, 5 April 2010
As part of our production we have to complete subsidery tasks being an album cover, front and back and an advertisement for the album. Due to using photoshop last year for our AS Coursework of the Music Magazine, I was able to put my skills I learnt last year to good use and produce subsidery tasks of a high standard.
I used Photoshop to produce these three items with original photos that were taken by myself. I titled the album 'You Are Who You Are' which gives an idea about the genre of music and the narratives through the music itself. This will appeal to my target audience and shows the inspirational style of music that will be on the album which was my aim.
This is the original photo I used for the album cover before manipulating the colours and editing it on the Photoshop programme:
After playing around with the image and finding the style I wanted to portray, I then put this album cover together. I have used the Album title, Artists name and 'Featuring titles' on the album cover, as the audience will then be aware of what to buy and what to look for if they were to purchase my album. With our market research, I have become aware that the more successful the advertisements and album covers, the more successful the audience interest and profits will become.
This is my finished album cover:
I then used a brick wall as a background to the back of the cover, including cong titles and a copyright sign below.
This is my final back of the album:
For the advert I knew I wanted to put the album cover as a whole onto the advert so again, my audience will know what to look for. I have also incorporated the 'house' style of the back of the cover with the brick wall as a background again.
I used Photoshop to produce these three items with original photos that were taken by myself. I titled the album 'You Are Who You Are' which gives an idea about the genre of music and the narratives through the music itself. This will appeal to my target audience and shows the inspirational style of music that will be on the album which was my aim.
This is the original photo I used for the album cover before manipulating the colours and editing it on the Photoshop programme:
After playing around with the image and finding the style I wanted to portray, I then put this album cover together. I have used the Album title, Artists name and 'Featuring titles' on the album cover, as the audience will then be aware of what to buy and what to look for if they were to purchase my album. With our market research, I have become aware that the more successful the advertisements and album covers, the more successful the audience interest and profits will become.
This is my finished album cover:
I then used a brick wall as a background to the back of the cover, including cong titles and a copyright sign below.
This is my final back of the album:
For the advert I knew I wanted to put the album cover as a whole onto the advert so again, my audience will know what to look for. I have also incorporated the 'house' style of the back of the cover with the brick wall as a background again.
Thursday, 25 March 2010
11th- 25th March
Production Work:
During these two weeks we have been working thoroughly throughout in both lessons and non contact time to finish our media final production and subsidary tasks. The editing has been a challenge due to lack of help from certain members of our group and due to the lip syncing with our song. When choosing a music video we had an understanding it would be a challenge, but as we knew this we thought of ways in which we could overcome the problems easily.
We concentrated on the editing and lip syncing to make sure all was correct throughout. During these weeks, we all felt an intense atmosphere as everybody was under pressure fulfilling the last parts of the editing and burning to disc. We had slight difficulty with some shots, as we noticed a few were filmed incorrectly or with an unsteady hand when the tripod was not needed. Therefore we decided to film two shots again, and upload them to the mac in replacement of the old shot. I am glad we did this, as it looks a lot more professional than if we had just left them as they were previously. Also, because we had to change these shots meant that when we adjusted them, some of the lip syncing after this cut was out of sync. We had to concentrate on making these back to the original length, and this was frustating at first because it was time comsuming, but we managed to finish it in the end. The film was finished by the deadline date of the 25th March, and we felt happy with our outcome. When watching it back from a critical perspective, I felt that we could have used more cuts and edits as some of the shots were too long. However, overall I think this media film is the most professional I have achieved, with having to overcome a few problems throughout the production.
This is our final A2 Production:
'Beautiful' Music Video.
http://www.youtube.com/watch?v=6jfXzxuKwzA
During these two weeks we have been working thoroughly throughout in both lessons and non contact time to finish our media final production and subsidary tasks. The editing has been a challenge due to lack of help from certain members of our group and due to the lip syncing with our song. When choosing a music video we had an understanding it would be a challenge, but as we knew this we thought of ways in which we could overcome the problems easily.
We concentrated on the editing and lip syncing to make sure all was correct throughout. During these weeks, we all felt an intense atmosphere as everybody was under pressure fulfilling the last parts of the editing and burning to disc. We had slight difficulty with some shots, as we noticed a few were filmed incorrectly or with an unsteady hand when the tripod was not needed. Therefore we decided to film two shots again, and upload them to the mac in replacement of the old shot. I am glad we did this, as it looks a lot more professional than if we had just left them as they were previously. Also, because we had to change these shots meant that when we adjusted them, some of the lip syncing after this cut was out of sync. We had to concentrate on making these back to the original length, and this was frustating at first because it was time comsuming, but we managed to finish it in the end. The film was finished by the deadline date of the 25th March, and we felt happy with our outcome. When watching it back from a critical perspective, I felt that we could have used more cuts and edits as some of the shots were too long. However, overall I think this media film is the most professional I have achieved, with having to overcome a few problems throughout the production.
This is our final A2 Production:
'Beautiful' Music Video.
http://www.youtube.com/watch?v=6jfXzxuKwzA
Thursday, 11 March 2010
8th-11th March 2010
During the week we focussed on producing presentations based around moral panics. Each group were given a specific task to look at, ours being to create a facebook group titled 'Media A Level Support Group'. We had to look at how we would deal with abuse and how we would block members who we didn't co operate with appropriate guidelines. All in all we gained around 18 members including our peers from our class. We made a presentation throughout the week on this task to look at moral panics and how things are exaggerated and dealt with. We were then given the following week to present these to our class.
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PRODUCTION WORK
This week was very important with our production work, as we were uploading all of our filming and started putting everything together. We were uploading the track 'Beautiful' so we could start working on on the editing seriously. We got a mac and made sure no body else was using it, as that was a problem with other peoples groups crossing over with the use of the laptops. Luckily, we were able to use ours with no problem and it was our own for our group. We started to edit properly throughout the week, and used the transitions and effects to full use changing colouring of some shots to make it more sinister to reflect the narrative of the song. The lip syncing became a problem on some shots but with the right patience and determination it worked well. By the end of this week, we have managed to complete two minutes of the song. We used all non contact time and our free lessons to work on our editing to produce our final production, and still have around half of the song to complete but we are on the right tracks.
---------------------------------
PRODUCTION WORK
This week was very important with our production work, as we were uploading all of our filming and started putting everything together. We were uploading the track 'Beautiful' so we could start working on on the editing seriously. We got a mac and made sure no body else was using it, as that was a problem with other peoples groups crossing over with the use of the laptops. Luckily, we were able to use ours with no problem and it was our own for our group. We started to edit properly throughout the week, and used the transitions and effects to full use changing colouring of some shots to make it more sinister to reflect the narrative of the song. The lip syncing became a problem on some shots but with the right patience and determination it worked well. By the end of this week, we have managed to complete two minutes of the song. We used all non contact time and our free lessons to work on our editing to produce our final production, and still have around half of the song to complete but we are on the right tracks.
Thursday, 4 March 2010
1st-4th March 2010
This weeks lessons again focussed on the theory behind collective identity. We were set to read and review a piece of information titled 'Personal Homepages and the Construction of Identities on the Web'.
Our summary was to be posted on our blogs which has been done below, giving a summary of the piece itself so we knew whether we had taken a clear understanding or not.
We also looked at Moral panics, which were produced by Cohen to suggest how things in the media can be exaggerated and blown out of proportion. An example is that of 'Mods and Rockers', and Folk Devils focussed the groups of people that continued to make a disruption within society. Moral panics have elements of truth and can show a form of reality, although the exaggeration displays how they are not always as bad as they are presented in the media like newspapers and televisions. There have been many moral panics over the years including mods and rockers, peadophilia, drugs and alcohol and sexual promiscuity.
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PRODUCTION WORK:
This week we continued filming again, using a range of locations being the school grounds itself, round both mine and Emma Smyth's houses and in nearby parks and fields to reflect the emotion within the song. We created our signs with the words 'Lonely' and 'Afraid' on separate pieces of paper for people to hold within our production music video. We also decided to use three separate people in our video holding 'I' 'AM' 'BEAUTIFUL', for a part of the video showing the chorus line. We thought about using unique people and people showing different features and different ethnic minorities to reflect how every person is beautiful and it's not what is shown on the outside that counts but the personalities inside. We wanted to use a girl with a desire to be skinny and looking at pictures of skinny models and trying to commit suicide. This will be an effective part of the film, as it shows how the stereotypes shown in the media don't always have a good effect on that of the public. We have also planned to use a gay couple, yet again presenting how people don't have to follow the norms of society to be happy and beautiful. Thirdly, we have planned to use just lips being shown miming the words to give more of an effect to our target audience who will be watching this pop video.
We know that this video will be watched by a large age range, as Christina Aguilera does appeal to many people within society, so we had to think about how we could reflect the meaning of the song which would make people think twice about judging one another. Looking 'normal' on the outside doesn't reflect how people are on the inside and their inner feelings, which is a significant part of the song.
Our summary was to be posted on our blogs which has been done below, giving a summary of the piece itself so we knew whether we had taken a clear understanding or not.
We also looked at Moral panics, which were produced by Cohen to suggest how things in the media can be exaggerated and blown out of proportion. An example is that of 'Mods and Rockers', and Folk Devils focussed the groups of people that continued to make a disruption within society. Moral panics have elements of truth and can show a form of reality, although the exaggeration displays how they are not always as bad as they are presented in the media like newspapers and televisions. There have been many moral panics over the years including mods and rockers, peadophilia, drugs and alcohol and sexual promiscuity.
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PRODUCTION WORK:
This week we continued filming again, using a range of locations being the school grounds itself, round both mine and Emma Smyth's houses and in nearby parks and fields to reflect the emotion within the song. We created our signs with the words 'Lonely' and 'Afraid' on separate pieces of paper for people to hold within our production music video. We also decided to use three separate people in our video holding 'I' 'AM' 'BEAUTIFUL', for a part of the video showing the chorus line. We thought about using unique people and people showing different features and different ethnic minorities to reflect how every person is beautiful and it's not what is shown on the outside that counts but the personalities inside. We wanted to use a girl with a desire to be skinny and looking at pictures of skinny models and trying to commit suicide. This will be an effective part of the film, as it shows how the stereotypes shown in the media don't always have a good effect on that of the public. We have also planned to use a gay couple, yet again presenting how people don't have to follow the norms of society to be happy and beautiful. Thirdly, we have planned to use just lips being shown miming the words to give more of an effect to our target audience who will be watching this pop video.
We know that this video will be watched by a large age range, as Christina Aguilera does appeal to many people within society, so we had to think about how we could reflect the meaning of the song which would make people think twice about judging one another. Looking 'normal' on the outside doesn't reflect how people are on the inside and their inner feelings, which is a significant part of the song.
Wednesday, 3 March 2010
Homework Task:
Personal Homepages and construction of identity on the web summary.
Media theorists like John Meyrowitz (1983) suggest how new media like the internet and world wide web interrupt the general boundaries between public and private. The internet gives an insight of peoples inside lives with the high level of explotation web users feel comfortable to portray. The web opens opportunities for information to be ''automatically'' published on global scale, and is a source of information for many other web users reading up on specific people. A home page reflects relationships between the public and private issues, as many that are private are publicly displayed to viewers. Thomas Erickson notes that home pages are not being specifically used to publish information, but is a form of constructing personal identities through a virtual environment. The web in comparison to real life forms, and real literal identities are presented through the web by profile layouts and patterns, text, and language used rather than the physical appearances like clothes and style of hair. It offers mass communication between people in other sides of the world which is generally seen as a positive impact of the World Wide Web. The method of media is open to ''mass producers as well as mass consumers'' meaning both producers and consumers gain maximum satisfaction from the internet. A Negative is often seen when users of the internet on personal homepages do not have the ability for people to meet the real person and make a judegment, and merely base their opinion on what they are presented. This has become labelled as the notion of having ''virtual selves'' through the technology of the internet, and people not being able to see the real person and their personal body language, posture and gestures therefore differing to reality of personal self.
Claude Levi-Strauss' refers to the term Bricolage as a way of defining affects of media on a person involving the materials one needs to be able to present ones self through the web. Personal homepages need bricolage from the user, to make the web page individual and unique to them as a person. It is involved with the construction of ones identity through the elements that come into play when producing a web page.
The internet has enabled people to find out more about the presentation of their own identities portraying it to much larger audiences with this type of media. Rather than staying in their own circle of friends, people are able to explore other friendships with people they would never have met without the discovery of the internet.
Users of the internet as a form of media, are more able to create a sense of identity and a sense of self through the way they choose to express themselves on their personal websites and chat forums. The internet has a mass audience which inturn makes the information written on personal profiles and homepages very public. This can be a negative when some people often manipulate their public identities on the web. Some theorists argue that the internet causes less and less face to face interaction although the development in the internet and web pages allow people to express themselves in a way which has never been possible before. This has had a big impact on the people of todays society, and will continue to allow people to present a view of themselves through the internet and many forums.
Personal Homepages and construction of identity on the web summary.
Media theorists like John Meyrowitz (1983) suggest how new media like the internet and world wide web interrupt the general boundaries between public and private. The internet gives an insight of peoples inside lives with the high level of explotation web users feel comfortable to portray. The web opens opportunities for information to be ''automatically'' published on global scale, and is a source of information for many other web users reading up on specific people. A home page reflects relationships between the public and private issues, as many that are private are publicly displayed to viewers. Thomas Erickson notes that home pages are not being specifically used to publish information, but is a form of constructing personal identities through a virtual environment. The web in comparison to real life forms, and real literal identities are presented through the web by profile layouts and patterns, text, and language used rather than the physical appearances like clothes and style of hair. It offers mass communication between people in other sides of the world which is generally seen as a positive impact of the World Wide Web. The method of media is open to ''mass producers as well as mass consumers'' meaning both producers and consumers gain maximum satisfaction from the internet. A Negative is often seen when users of the internet on personal homepages do not have the ability for people to meet the real person and make a judegment, and merely base their opinion on what they are presented. This has become labelled as the notion of having ''virtual selves'' through the technology of the internet, and people not being able to see the real person and their personal body language, posture and gestures therefore differing to reality of personal self.
Claude Levi-Strauss' refers to the term Bricolage as a way of defining affects of media on a person involving the materials one needs to be able to present ones self through the web. Personal homepages need bricolage from the user, to make the web page individual and unique to them as a person. It is involved with the construction of ones identity through the elements that come into play when producing a web page.
The internet has enabled people to find out more about the presentation of their own identities portraying it to much larger audiences with this type of media. Rather than staying in their own circle of friends, people are able to explore other friendships with people they would never have met without the discovery of the internet.
Users of the internet as a form of media, are more able to create a sense of identity and a sense of self through the way they choose to express themselves on their personal websites and chat forums. The internet has a mass audience which inturn makes the information written on personal profiles and homepages very public. This can be a negative when some people often manipulate their public identities on the web. Some theorists argue that the internet causes less and less face to face interaction although the development in the internet and web pages allow people to express themselves in a way which has never been possible before. This has had a big impact on the people of todays society, and will continue to allow people to present a view of themselves through the internet and many forums.
Thursday, 25 February 2010
Week 22nd-25th February
During the lessons of this we focussed on theory behind collective identity and the founders of the World Wide Web, including how much of an impact the internet has on us as users which I would of never have thought about before. The theory behind this is important, and gave me a clearer understanding into the way the internet works and how people's identity can be manipulated to create false identities, using websites like chat rooms, Facebook, MySpace and other web forums.
We watched the documentary called Virtual Revolution which studied the internets control over the population of the world. This was an interesting documentary and represented the way the internet is adaptable to different peoples needs and therefore attracts a large group of our population today.
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PRODUCTION WORK:
As part of our production work, this week we continued to film for our music video and focussed on this thoroughly. At home, I decided to print off a clean copy of the lyrics and annotate them thoroughly so it helped our group knowing what to film and what was outstanding, and this helped when we got to our editing stages. This was our equivilent to our storyboarding, and we now had a clearer understanding of what was going to be filmed and shown throughout our music video. This week was extremely useful in gaining a clearer picture of how we were starting to produce an effective piece of work, and yet again we still had a lack of help from a specific member of our group.
We watched the documentary called Virtual Revolution which studied the internets control over the population of the world. This was an interesting documentary and represented the way the internet is adaptable to different peoples needs and therefore attracts a large group of our population today.
------------------------
PRODUCTION WORK:
As part of our production work, this week we continued to film for our music video and focussed on this thoroughly. At home, I decided to print off a clean copy of the lyrics and annotate them thoroughly so it helped our group knowing what to film and what was outstanding, and this helped when we got to our editing stages. This was our equivilent to our storyboarding, and we now had a clearer understanding of what was going to be filmed and shown throughout our music video. This week was extremely useful in gaining a clearer picture of how we were starting to produce an effective piece of work, and yet again we still had a lack of help from a specific member of our group.
Saturday, 20 February 2010
Copyright
As part of our production, we have to look carefully at copyright and how we would be in breach of it when using an artists song without permission.
As we are doing 'Beautiful' which was originally recorded by Christina Aguilera, as a way of ensuring we do not become in breach of copyright, we have managed to leave a comment on her official myspace page so the producers of her records are aware of our use. Therefore, they have a chance to contact us if we are unable to use this track although this would make our A2 Production a challenge.
This is the screen shot with evidence of sending the message.
As we are doing 'Beautiful' which was originally recorded by Christina Aguilera, as a way of ensuring we do not become in breach of copyright, we have managed to leave a comment on her official myspace page so the producers of her records are aware of our use. Therefore, they have a chance to contact us if we are unable to use this track although this would make our A2 Production a challenge.
This is the screen shot with evidence of sending the message.
Friday, 19 February 2010
Half Term: 15th-19th February
Throughout half term, Emma Smyth and I started to prepare for filming so when we we're back at school we could start to upload for the editing process. One member of our group kept letting us down when we arranged to film, but me and Emma decided to continue anyway. This was a problem and made the work harder for us as there was a lot more to do with the two of us, and she didn't show a clear understanding of what was being filmed with our new chosen song.
Beautiful by Christina Aguilera showed to have a lot more meaning behind the song, so there were many connotations we could apply to these lyrics and song.
We started to film different shots, during this week although there were some initial problems with our camera. This became a difficultly as we were unsure whether the filming we had completed would be saved on the tape, so on the first day back at school we were able to change the tape. I feel that Emma and I are working effectively on this task, and if everyone does there fair amount of help within the group, our production will be proficient.
Beautiful by Christina Aguilera showed to have a lot more meaning behind the song, so there were many connotations we could apply to these lyrics and song.
We started to film different shots, during this week although there were some initial problems with our camera. This became a difficultly as we were unsure whether the filming we had completed would be saved on the tape, so on the first day back at school we were able to change the tape. I feel that Emma and I are working effectively on this task, and if everyone does there fair amount of help within the group, our production will be proficient.
Tuesday, 16 February 2010
15-02-2010
Half Term Week:
During february half term week, Emma Smyth and I decided to pay alot of attention to the production of our film. Due to certain circumstances we were slightly behind on the schedule we had planned earlier in the year when we started the planning of our final production. As we were discussing the music video, we decided that the initial song of Christina Aguilera's Candyman would be too fast and hard to lip sync correctly. There were many problems like the speed of the song, people making rehearsals and the choreography that impacted on the lack of work that we were able to do. We both felt how this would jepordise our final production, and decided to change the song. Knowing it was becoming closer towards our deadline, we finally decided upon the song again from Christina Aguilera named Beautiful. This is a slower song, still in the pop genre and we rapidly planned what we would do for each part of the lyrics.
Here is our final chosen song:
http://www.youtube.com/watch?v=sZjr0heZNIw
As before our research was to look into the pop genre, and this new chosen song is still in this genre of music and this therefore doesn't affect what we have already researched. We feel more comfortable knowing we are able to film using this song, which is slower and will enable us to do the best we can.
During february half term week, Emma Smyth and I decided to pay alot of attention to the production of our film. Due to certain circumstances we were slightly behind on the schedule we had planned earlier in the year when we started the planning of our final production. As we were discussing the music video, we decided that the initial song of Christina Aguilera's Candyman would be too fast and hard to lip sync correctly. There were many problems like the speed of the song, people making rehearsals and the choreography that impacted on the lack of work that we were able to do. We both felt how this would jepordise our final production, and decided to change the song. Knowing it was becoming closer towards our deadline, we finally decided upon the song again from Christina Aguilera named Beautiful. This is a slower song, still in the pop genre and we rapidly planned what we would do for each part of the lyrics.
Here is our final chosen song:
http://www.youtube.com/watch?v=sZjr0heZNIw
As before our research was to look into the pop genre, and this new chosen song is still in this genre of music and this therefore doesn't affect what we have already researched. We feel more comfortable knowing we are able to film using this song, which is slower and will enable us to do the best we can.
Thursday, 11 February 2010
11-02-10
11-02-10- Thursday double lesson.
In this lesson, we managed to plan our costumes and props that we will need to use in our film. Our group worked on the routine to our song both this week and last, and managed to prepare a section which we can then work on over the half term holidays.
Our props consist of; Sailor hats, big coloured paper as a background, candy and candy canes.
Costumes will be sailor themed, with representation of the music video itself. This lesson has involved planning and preparation so we are able to continue working over the half term holidays.
Thursday, 28 January 2010
Media A2
Lesson 28-01-10:
In todays lesson we focussed on our production work. We finalised our storyboard and annotated our lyrics in order to work from it when we start to film. Our planning processes are going according to plan, and our detailing of location and lyrics will mean we will be able to start filming as soon as we want to. We briefly looked at costumes and props we will need in todays lesson, although this will be finalised in the coming week.
In todays lesson we focussed on our production work. We finalised our storyboard and annotated our lyrics in order to work from it when we start to film. Our planning processes are going according to plan, and our detailing of location and lyrics will mean we will be able to start filming as soon as we want to. We briefly looked at costumes and props we will need in todays lesson, although this will be finalised in the coming week.
As our final song for our music video is Candyman by Christina Aguilera, basing it around a military/sailor theme, we thought the HMS Belfast in London would be a perfect location to film. Along with the Belfast, we have thought about the Duxford Air Museum, and using there grounds to complete some filming work. We have sent E-Mails to both locations asking permission and whether this would be possible and now waiting for a response. If we are successful, we will be planning to go in the middle of February but cannot set a fixed date as it goes down to weather conditions at the time!
Wednesday, 27 January 2010
A2 Production Planning
Schedule of events leading to our Final Production:
January:
21st- Storyboarding/Detailed planning of lyrics.
25th- Choreographing for video (Beckie & Emma)
27th- Continuing choreographing.
28th- Costume/Props list.
February:
1st- Choreographing.
3rd- Drama studio to teach actors.
4th- Teaching actors.
8th- Teaching actors.
10th- Filming.
11th- Filming in Drama studio location.
15th- Filming.
17th- Filming.
18th- Filming.
March- EDITING.
Final deadline- 25th March 2010.
January:
21st- Storyboarding/Detailed planning of lyrics.
25th- Choreographing for video (Beckie & Emma)
27th- Continuing choreographing.
28th- Costume/Props list.
February:
1st- Choreographing.
3rd- Drama studio to teach actors.
4th- Teaching actors.
8th- Teaching actors.
10th- Filming.
11th- Filming in Drama studio location.
15th- Filming.
17th- Filming.
18th- Filming.
March- EDITING.
Final deadline- 25th March 2010.
A2 Media
Lesson on 25-01-10:
In this lesson we looked at trailers that involved different youth representations from different decades. All trailers highlighted the way youth are related to crime, smoking and drug taking. We looked at trailers from 1936, through til modern day with one in 2006 so we could make clear connections.
Reefer Madness created a moral panic about drugs in the 1930's and shows how drugs can take over a persons complete life. The youth within the trailer didn't look as young as what we would see youth as being today, and this was one of the starting points for the stereotyping of youth in relation to drugs and sex. This promiscuous behaviour has been presented through these videos and youths seem to become highly labelled with this notion.
This is the trailer for Reefer Madness:
http://www.youtube.com/watch?v=L1jB7RBGVGk
We also looked at Quadrophenia which was made in the 1970's, Look Back In Anger, Bullet Boy and Kidulthood. All trailers show the negative points and pressures of being a teenager in each decade. All presentated us with bad labelling of youth, including drugs, sexual promiscuity and violent acts. All show reoccuring themes with some elements of truth, although they have been exaggerated influencing moral panics about youth culture within our society in Britain.
In this lesson we looked at trailers that involved different youth representations from different decades. All trailers highlighted the way youth are related to crime, smoking and drug taking. We looked at trailers from 1936, through til modern day with one in 2006 so we could make clear connections.
Reefer Madness created a moral panic about drugs in the 1930's and shows how drugs can take over a persons complete life. The youth within the trailer didn't look as young as what we would see youth as being today, and this was one of the starting points for the stereotyping of youth in relation to drugs and sex. This promiscuous behaviour has been presented through these videos and youths seem to become highly labelled with this notion.
This is the trailer for Reefer Madness:
http://www.youtube.com/watch?v=L1jB7RBGVGk
We also looked at Quadrophenia which was made in the 1970's, Look Back In Anger, Bullet Boy and Kidulthood. All trailers show the negative points and pressures of being a teenager in each decade. All presentated us with bad labelling of youth, including drugs, sexual promiscuity and violent acts. All show reoccuring themes with some elements of truth, although they have been exaggerated influencing moral panics about youth culture within our society in Britain.
27-01-10
Homework- Precis on Collective Identity.
'Media and collective identity' was a piece we as a class studied in detail. We learnt a lot from this text about how the media represent groups of people in different ways to create a sense of identity, and the effects it has on our societty.
Collective identity in media terms highlights how our media saturated society has a huge impact to the way we see and hear and think about different ideas. The 'collective' suggests how large number of people beilieve in the same norms and appearing in the same ways with the same morals. 'Identity' covers how we appear to others and how we identity ourselves. Collective identity in relation to media studies implies that groups of people reading from different media texts, gain a sense of self and understand how they would want themselves to appear. From this, people change and adapt to new ways of thinking belonging to a group presented in the media that share the same norms and values.
Two theorists who were noted in the booklet was Buckingham and Gauntlett. They both have strong views on the way media affects collective identity and the way it rubs off on society.
'Media and collective identity' was a piece we as a class studied in detail. We learnt a lot from this text about how the media represent groups of people in different ways to create a sense of identity, and the effects it has on our societty.
Collective identity in media terms highlights how our media saturated society has a huge impact to the way we see and hear and think about different ideas. The 'collective' suggests how large number of people beilieve in the same norms and appearing in the same ways with the same morals. 'Identity' covers how we appear to others and how we identity ourselves. Collective identity in relation to media studies implies that groups of people reading from different media texts, gain a sense of self and understand how they would want themselves to appear. From this, people change and adapt to new ways of thinking belonging to a group presented in the media that share the same norms and values.
Two theorists who were noted in the booklet was Buckingham and Gauntlett. They both have strong views on the way media affects collective identity and the way it rubs off on society.
Buckingham's Quote:
'' A focus on identity requires us to pay close attention to the diverse ways in which media and technologies are used in everyday life, and their consequences both for individuals and for social groups.''
Buckingham considers the way in which people are affected by different media texts like television, magazines and films and how us as the audience pay close attention to different representations of people.
Gauntlett's Quote:
''Identity is complicated. Everyone thinks they've got one. Magazines and talk show hosts urge us to explore our 'identity'. Religious and national identites are at the heart of major international conflicts. Artists play with the idea of 'identity' in modern society. Blockbuster movie superheroes have emotional conflicts about their 'true' identity. And the average teenager can creat three online 'identities' before breakfast... Thinking about self-identity and idividuality can cause some anxiety - at least in cultures where individuals are encouraged to value their personal uniqueness. Each of us would like to think - to some extent - that we have special, personal qualities, which make us distinctive and valuable to other people in our lives ( or potential future friends). But does this mean anything? Is individuality just an illusion? Maybe we are all incredibly similar, but are programmed to value miniscule bits of differentiation.
Gauntlett on the other hand, talks about how different organisations and media texts make people feel they need to be a part of an identity group. However, Gauntlett also highlights the way that ''miniscule bits of differentiation'' help the way we are as individuals understanding that not two of us are the same.
Tuesday, 19 January 2010
Homework Task due 21-01-2010
Introduction to question:
Explain how stereotyping in British TV Drama and British Film contributes to a sense of collective identity.
The notion of collective identity suggests how we as a population of society are a part of a collective group. Living in a media saturated world, many people are influenced by what we see and hear and gain a sense of belonging to a particular group, by conforming to the norms of that specific style. Many media texts including British film and TV drama, contribute to the way in which we see ourselves, as it often mirrors many norms of our society we live in. People feel a connection with many characters in certain films and TV drama series, if they have ever been in similar positions or experienced the same problems.
Stereotyping plays a huge impact on the way we perceive others around us as well as ourselves, and British television representing these connotations to us as an audience influences the way we act and adapt to modern society and how we live.
Explain how stereotyping in British TV Drama and British Film contributes to a sense of collective identity.
The notion of collective identity suggests how we as a population of society are a part of a collective group. Living in a media saturated world, many people are influenced by what we see and hear and gain a sense of belonging to a particular group, by conforming to the norms of that specific style. Many media texts including British film and TV drama, contribute to the way in which we see ourselves, as it often mirrors many norms of our society we live in. People feel a connection with many characters in certain films and TV drama series, if they have ever been in similar positions or experienced the same problems.
Stereotyping plays a huge impact on the way we perceive others around us as well as ourselves, and British television representing these connotations to us as an audience influences the way we act and adapt to modern society and how we live.
Saturday, 16 January 2010
A2 Media
14th January 2010:
In this double lesson we were able to start our research and planning to start our production. We used the laptops to gain more knowledge about the type of production we are doing. My group, consisting of three of us, have chosen to produce a music video. The genre of music we are most interested in is Pop, and have narrowed down our choices. Within our research we went onto www.youtube.com and watched many old 90's pop videos and tried deciding on a final song. Bands like S Club 7, Spice Girls, Steps, and solo artist Britney Spears all encorporate these qualities of being a pop icon, and we feel we would work well on a project reflecting this genre of music. We also produced a time schedule of which we were to work by so we have deadlines for each part of the project. Our deadline being the 25th March 2010, gives us three months to work on our final production and I feel having this plan will help us complete it within the deadlines. We have decided to film within the month of february and edit throughout march. This will be challenging, but according to our time schedule, if we were to work precisely we will produce a film of a high standard. I am excited about working on a project of great importance, although hoping it will fulfil our expectations as to what we would like it to be.
In this double lesson we were able to start our research and planning to start our production. We used the laptops to gain more knowledge about the type of production we are doing. My group, consisting of three of us, have chosen to produce a music video. The genre of music we are most interested in is Pop, and have narrowed down our choices. Within our research we went onto www.youtube.com and watched many old 90's pop videos and tried deciding on a final song. Bands like S Club 7, Spice Girls, Steps, and solo artist Britney Spears all encorporate these qualities of being a pop icon, and we feel we would work well on a project reflecting this genre of music. We also produced a time schedule of which we were to work by so we have deadlines for each part of the project. Our deadline being the 25th March 2010, gives us three months to work on our final production and I feel having this plan will help us complete it within the deadlines. We have decided to film within the month of february and edit throughout march. This will be challenging, but according to our time schedule, if we were to work precisely we will produce a film of a high standard. I am excited about working on a project of great importance, although hoping it will fulfil our expectations as to what we would like it to be.
Wednesday, 6 January 2010
A2 Media
5-01-10
As from the beginning of this term, we are focussing a part of our week on our ultimate coursework task of film production. We have had many experiences with the camera and using the editing software on the apple macs and camera's themselves to help us gain an insight into what is expected. The editing software becomes easier to use after a certain amount of experience, and having an 'MOT' type test on the software, makes it apparent whether we have a good amount of knowledge and understanding for it. Passing this test, I feel comfortable in using the mac's to edit and cut a film to a standard of high quality. Whenever this software is used, I feel I learn more and more about it everytime.
The tasks we have undertaken recently to help give an idea about the expectations of film, have been of great significance. This is in the way that they have helped us develop our ideas and knowledge about film and how to use the software appropriately in different locations.
The first task was that of the competition involving the alcohelp group, and producing a film targeted at young people about the effects and consequences of alcohol. This has already been mentioned in my previous blog, and I felt I learnt a lot from this task. The planning, filming and editing were of equal importance and my group worked efficiently when producing it to our best standard.
The second film we produced as a sueding of a well known film. Being in a group of four, we had to watch trailers of recent films, and use this as a guide to producing a copy of the trailer. Our group decided on 'Run Fat Boy Run' as our trailer, and found this experience very helpful. Again, it taught us a lot about the amount of planning that had to be done in order to produce a successful film. Although we were only given a short amount of time to work on this production, we still had a chance to work on the macs to produce editing of a higher standard. This short film may have been more humorous than the others, however still encorporated a significant amount of work to produce.
Lastly, we had the opportunity to work on a music video and this I felt was the most challenging film of the ones we have completed recently. Being given a song, my group received Abba- Money, Money, Money and created a music video using different connotations of money. We thought showered our ideas and started to create the film and used the drama studio to create a show style scene and we thought carefully about the misc en scene. Again, we planned in detail and thought thoroughly about how the different words within the lyrics were filmed. We edited with such care, that the lip syncing worked well and the outcome was better than what my group had expected.
These little projects have all been leading up to our final production, so we have a full understanding of how to use all software in order to produce the best of our abililty. We have an insight into the amount of work that has to be done to help achieve this, and I am determined to use all time to put in the most effort possible.
As from the beginning of this term, we are focussing a part of our week on our ultimate coursework task of film production. We have had many experiences with the camera and using the editing software on the apple macs and camera's themselves to help us gain an insight into what is expected. The editing software becomes easier to use after a certain amount of experience, and having an 'MOT' type test on the software, makes it apparent whether we have a good amount of knowledge and understanding for it. Passing this test, I feel comfortable in using the mac's to edit and cut a film to a standard of high quality. Whenever this software is used, I feel I learn more and more about it everytime.
The tasks we have undertaken recently to help give an idea about the expectations of film, have been of great significance. This is in the way that they have helped us develop our ideas and knowledge about film and how to use the software appropriately in different locations.
The first task was that of the competition involving the alcohelp group, and producing a film targeted at young people about the effects and consequences of alcohol. This has already been mentioned in my previous blog, and I felt I learnt a lot from this task. The planning, filming and editing were of equal importance and my group worked efficiently when producing it to our best standard.
The second film we produced as a sueding of a well known film. Being in a group of four, we had to watch trailers of recent films, and use this as a guide to producing a copy of the trailer. Our group decided on 'Run Fat Boy Run' as our trailer, and found this experience very helpful. Again, it taught us a lot about the amount of planning that had to be done in order to produce a successful film. Although we were only given a short amount of time to work on this production, we still had a chance to work on the macs to produce editing of a higher standard. This short film may have been more humorous than the others, however still encorporated a significant amount of work to produce.
Lastly, we had the opportunity to work on a music video and this I felt was the most challenging film of the ones we have completed recently. Being given a song, my group received Abba- Money, Money, Money and created a music video using different connotations of money. We thought showered our ideas and started to create the film and used the drama studio to create a show style scene and we thought carefully about the misc en scene. Again, we planned in detail and thought thoroughly about how the different words within the lyrics were filmed. We edited with such care, that the lip syncing worked well and the outcome was better than what my group had expected.
These little projects have all been leading up to our final production, so we have a full understanding of how to use all software in order to produce the best of our abililty. We have an insight into the amount of work that has to be done to help achieve this, and I am determined to use all time to put in the most effort possible.
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